Eric Buenrostro Azúa brings a wealth of experience in Human Resources and Organizational Development, with a career spanning both Mexico and the United States. Holding a degree in Industrial Relations from the University of Guanajuato in Mexico and a Master’s in Applied Psychology (Organizational Development and Training) from Southern Oregon University, Eric has successfully led initiatives in employee engagement, workplace culture, and diversity, equity, and inclusion.
His leadership philosophy is rooted in collaboration and creating inclusive work environments where employees feel valued and empowered. With a strong track record in both the for-profit and non-profit sectors, he has driven transformative change in industries ranging from the arts to automotive and food manufacturing. Eric is eager to bring his passion for organizational growth to REACH.
“I am honored to join REACH and contribute to an organization that is making a real difference in people’s lives,” said Eric Buenrostro Azúa. “Creating an inclusive and empowering workplace culture is at the heart of my work, and I look forward to fostering an environment where our employees can thrive and bring their best to the communities we serve.”
Jackie Keogh, a seasoned professional in community development and affordable housing, joins REACH as Head of Impact and Philanthropy. With over a decade of experience in scaling grassroots nonprofit organizations, Jackie has played a pivotal role in shaping strategic and fundraising efforts. She began her career at an affordable housing nonprofit in Massachusetts, helping transform it into a nationally recognized regional community development corporation.
Jackie’s Oregon experience includes leadership roles at the Portland Housing Bureau and as Deputy Director of Proud Ground, the largest Community Land Trust in the Pacific Northwest. Most recently, she served as the Executive Director for Rooted Homes in Bend, OR, where she led the organization to significant growth, building sustainable and affordable homeownership communities throughout Central Oregon. Her innovative programs, such as workforce housing and resident-led design, have been modeled across the state for their community impact. At REACH, Jackie will lead efforts to expand philanthropic partnerships and enhance community-driven initiatives.
“Ensuring access to affordable housing means investing in people, stability, and the long-term success of our communities,” said Jackie Keogh. “I am excited to help grow REACH’s impact by strengthening our partnerships and ensuring we have the resources to support residents in meaningful ways.”
“We are thrilled to welcome Eric and Jackie to the REACH team,” said Margaret Salazar, CEO of REACH. “Eric’s expertise in HR will strengthen our capacity, while Jackie’s leadership in community development and fundraising will elevate our ability to serve more individuals and families. Their combined experience and passion will help drive REACH’s mission forward.”
Eric and Jackie join REACH at a pivotal time as the organization continues to expand its affordable housing initiatives and deepen its commitment to equitable and sustainable community development. Their leadership will play a crucial role in fostering an inclusive work environment and strengthening REACH’s impact across the region.